For those of you who have not experienced "The Last Lecture" by a dying Randy Pausch (Professor at Carnegie Mellon), please take a moment to see this very inspirational video. His message is something we should all hear and take into our hearts. Thank you Randy for giving us all a lifelong message.
Why marketing??
Thursday, July 24, 2008
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services. (www.Wikipedia.com)
Our Principles of Marketing course examines those four Ps in a dynamic social, economic, and political environment, with focus on the satisfaction of customer needs while achieving organizational objectives.
Students will learn to understand the theoretical and practical aspects of the marketing function within the modern business enterprise and know how to develop and implement a basic marketing plan. When studying marketing, it is important to apply the newly learned skills in a real-world organization and to be able to appreciate the importance of marketing within the context of a global economy.
You can take this informative course with Nikki Follis. She has worked as a college professor, instructional designer, and marketing specialist and has an excellent understanding of the online environment. Come find her at www.learningdesignonline.com and join in the marketing fun!
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services. (www.Wikipedia.com)
Our Principles of Marketing course examines those four Ps in a dynamic social, economic, and political environment, with focus on the satisfaction of customer needs while achieving organizational objectives.
Students will learn to understand the theoretical and practical aspects of the marketing function within the modern business enterprise and know how to develop and implement a basic marketing plan. When studying marketing, it is important to apply the newly learned skills in a real-world organization and to be able to appreciate the importance of marketing within the context of a global economy.
You can take this informative course with Nikki Follis. She has worked as a college professor, instructional designer, and marketing specialist and has an excellent understanding of the online environment. Come find her at www.learningdesignonline.com and join in the marketing fun!
People, technology, and ethical behavior: Beginning phase of small business administration
Monday, July 21, 2008
Businesses of all sizes can use support. The small business is important to our economy as evidenced by the following statistics:
According to the Department of Commerce, the following are different small business statistics that have been gathered throughout recent years.
*Small businesses are responsible for 39% of GNP.
*Approximately 52% of all sales in the United States are from small businesses.
*Statistics and studies show that small businesses innovate more than larger companies.
*Over 54 million people are employed by a small company.
*A recent one year study showed that larger company employement dropped by 0.6% while employment in small businesses increased by 1.1%.
*Small businesses have increased overall employment by 13 million workers in just a recent one year timespan.Currently, there are over 20 million small businesses in the US.(information from http://www.smallbusinesslawfirms.com/small-business-statistics.cfm).
Learning Design Online's small business administration course stresses the importance of understanding diversity in business, which is not only the diversity of employers and employees, but also includes diversity of business itself.
---Learn key concepts associated with the small business world and how each applies to business in general.
---Strategic alliances and partnerships
---Competing in a global market
---Preparing for change
---Understanding management
Sheri Williams brings a wealth of writing and business experience to this fun and engaging course. Sign up today for Small Business Administration at http://www.learningdesignonline.com
According to the Department of Commerce, the following are different small business statistics that have been gathered throughout recent years.
*Small businesses are responsible for 39% of GNP.
*Approximately 52% of all sales in the United States are from small businesses.
*Statistics and studies show that small businesses innovate more than larger companies.
*Over 54 million people are employed by a small company.
*A recent one year study showed that larger company employement dropped by 0.6% while employment in small businesses increased by 1.1%.
*Small businesses have increased overall employment by 13 million workers in just a recent one year timespan.Currently, there are over 20 million small businesses in the US.(information from http://www.smallbusinesslawfirms.com/small-business-statistics.cfm).
Learning Design Online's small business administration course stresses the importance of understanding diversity in business, which is not only the diversity of employers and employees, but also includes diversity of business itself.
---Learn key concepts associated with the small business world and how each applies to business in general.
---Strategic alliances and partnerships
---Competing in a global market
---Preparing for change
---Understanding management
Sheri Williams brings a wealth of writing and business experience to this fun and engaging course. Sign up today for Small Business Administration at http://www.learningdesignonline.com
Online continuing education, the way to go!!
Thursday, July 17, 2008
Online education is the anytime, anywhere format that is catching the adult learners by storm! With gas prices in the $4/gallon range, staying home to learn a new skill or enhance your education is the way to go.
What are some benefits of online learning?
What are some benefits of online learning?
- Flexibility - you choose when you want to take a course
- Cost effective - no gas, hotel, or other travel expenses needed
- Collaborative learning environments are created - we truly are connecting the world
- Repeat access to materials- you can re-read materials on your own time
- 24/7 access - login to your course anytime
- Student-centered learning where the student is the priority
- You can go to class in your pajamas!
The internet sure has made many of our lives easier. We can telecommute, purchase items online, reserve a book at the library, and even communicate with family members all from the comfort of home or the office. Environmentally conscious people are looking for ways to economize and save our planet. Online courses are an amazing way to connect with the world for a fraction of the cost of traditional travelling.
Design your future, learn with us! Check out our great courses at www.learningdesignonline.com.
New Course in Six SIGMA Green Belt released!
Monday, July 14, 2008
Learning Design Group, LLC is growing and we are going to start featuring some of our wonderful courses in this blog. The first course I would like to feature is "Understanding Six SIGMA Green Belt" by international instructor Adetola Ajibade Asa.
Six Sigma is a business management strategy, originally developed by Motorola, that today enjoys wide-spread application in many sectors of industry.
Six Sigma seeks to identify and remove the causes of defects and errors in manufacturing and business processes.It uses a set of quality management methods, including statistical methods, and creates a special infrastructure of people within the organization ("Black Belts" etc.) who are experts in these methods. Each Six Sigma project carried out within an organization follows a defined sequence of steps and has quantified financial targets (cost reduction or profit increase. (Wikipedia)
Adetola's course offers the basics for the Green Belt certification with an Exam at the end to test your knowledge. This is a great course to get your feet wet if just starting to learn the Six Sigma series. Go to http://www.learningdesignonline.com/ and login to Adetola's course.
Six Sigma is a business management strategy, originally developed by Motorola, that today enjoys wide-spread application in many sectors of industry.
Six Sigma seeks to identify and remove the causes of defects and errors in manufacturing and business processes.It uses a set of quality management methods, including statistical methods, and creates a special infrastructure of people within the organization ("Black Belts" etc.) who are experts in these methods. Each Six Sigma project carried out within an organization follows a defined sequence of steps and has quantified financial targets (cost reduction or profit increase. (Wikipedia)
Adetola's course offers the basics for the Green Belt certification with an Exam at the end to test your knowledge. This is a great course to get your feet wet if just starting to learn the Six Sigma series. Go to http://www.learningdesignonline.com/ and login to Adetola's course.
Launching the business
Wednesday, July 9, 2008
Learning Design Group, LLC started as a concept quite awhile ago and we are pleased to announce our launch. Our marketing site, www.learningdesigngroup.net, has information on our business and a special link for Instructors to get started teaching with us. We are an educational brokerage firm and our goal has been to provide a way for instructors with a passion for teaching and excellent content to have a place to share that enthusiasm.
Marty and I have both been on the student and instructor side of online learning and we strongly believe in the 'anytime, anywhere' component of online learning. We know people out there LOVE to teach and we know adult learners out there who LOVE to learn. Connecting them together is key.
Our courses are non-credit courses aimed at the adult learner and we have divided every course into one of three categories: professional development, academic success, and personal enrichment. One thing we know and appreciate is the interest in learning all humans possess. We would love to be part of that process. Design your future, learn with us!!
Marty and I have both been on the student and instructor side of online learning and we strongly believe in the 'anytime, anywhere' component of online learning. We know people out there LOVE to teach and we know adult learners out there who LOVE to learn. Connecting them together is key.
Our courses are non-credit courses aimed at the adult learner and we have divided every course into one of three categories: professional development, academic success, and personal enrichment. One thing we know and appreciate is the interest in learning all humans possess. We would love to be part of that process. Design your future, learn with us!!
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