Why marketing??

Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services. (www.Wikipedia.com)

Our Principles of Marketing course examines those four Ps in a dynamic social, economic, and political environment, with focus on the satisfaction of customer needs while achieving organizational objectives.

Students will learn to understand the theoretical and practical aspects of the marketing function within the modern business enterprise and know how to develop and implement a basic marketing plan. When studying marketing, it is important to apply the newly learned skills in a real-world organization and to be able to appreciate the importance of marketing within the context of a global economy.

You can take this informative course with Nikki Follis. She has worked as a college professor, instructional designer, and marketing specialist and has an excellent understanding of the online environment. Come find her at www.learningdesignonline.com and join in the marketing fun!